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Another important aspect of the Salesforce MKT-101 exam is understanding how to track and analyze customer behavior across multiple touchpoints. This requires a deep understanding of the Marketing Cloud data model and the ability to use analytics tools to extract meaningful insights from customer data. You will be tested on your ability to use Salesforce Analytics to track key metrics such as engagement rates, conversion rates, and revenue generated through various marketing channels.

To take the Salesforce MKT-101 Certification Exam, candidates must have a solid understanding of basic marketing concepts and experience using Marketing Cloud. MKT-101 exam is a multiple-choice test that consists of 60 questions and lasts for 90 minutes. Candidates must achieve a passing score of at least 68% to obtain the certification. With the Salesforce MKT-101 certification, marketing professionals can demonstrate their expertise in Marketing Cloud and advance their career in this rapidly evolving industry.

Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q75-Q80):

NEW QUESTION # 75
Northern Trail Outfitters has several business units (BU) and each BU uses specific data extensions, like Product Information.
How Should they configure these data sources?

A. Share data extensions from the top-level BU.
B. Create a local copy of the product data in each BU.
C. Use the File Transfer Activity to import data into each BU.
D. Give users the Administrator Role so they can see all of the data.

Answer: A

NEW QUESTION # 76
A new data extension named "Orders" contains order dat
a. One row is recorded for each customer's order. Customers can place multiple orders. The data extension Orders relates to other data extensions. The data extension Orders contains the following fields:
OrderNumber: a unique alphanumeric order number
customerID: a numeric customer identification number
OrderDate: the system date and time for the order
Instructions: an optional alphanumeric string that contains customer delivery notes. Which statement accurately reflects the configuration of the Orders Data Extension?

A. CustomerID will be used as the Primary Key
B. OrderNumber will be used as the Primary Key
C. The OrderNumber field will be a Number data type field
D. All fields in the data extension are nullable

Answer: B

NEW QUESTION # 77
After receiving approval from their team, a marketer scheduled a promotional email tend. After the send was scheduled arid the team was notified, they received additional feedback which called for edits to the email copy.
Where should the marketer cancel the send?

A. Tracking tab in Journey Bulkier
B. Overview tab in email Studio
C. Pending tab in Content Builder

Answer: B

NEW QUESTION # 78
A marketing team is using two systems to send emails. The team wants to maintain unsubscribe information between both of the systems. In order to remain compliant, they would like to update Marketing Cloud subscription status weekly based on unsubscribes from the other system.
Which solution should they use to maintain subscriber status?

A. Import unsubscribes into a data extension, then update status with a query.
B. Create a suppression workflow for the unsubscribed accounts.
C. Create an automation triggered on unsubscribes from the other system.
D. Import unsubscribes with the appropriate status into All Subscribers.

Answer: D

NEW QUESTION # 79
A marketer is configuring Path Optimizer in Journey Builder to test three different email subject lines. They want to configure a holdback audience to receive the winning path, but the option is unavailable.
Why would the marketer be unable to configure a holdback audience?

A. Holdback audience cannot be used for subject lines tests.
B. The journey is scheduled to repeat.
C. The Journey is a one-time scheduled send.
D. Holdback audiences are only available for A/B Tests.

Answer: A

NEW QUESTION # 80
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