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Salesforce MKT-101 Exam consists of 60 multiple-choice questions, and you will have 90 minutes to complete it. MKT-101 exam covers various topics, including email marketing, mobile marketing, social media marketing, and customer journey management. To pass the exam, you need to score at least 68%, which means you must answer 41 out of 60 questions correctly.

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Salesforce MKT-101 is a certification exam that focuses on building and analyzing customer journeys using the Marketing Cloud platform. MKT-101 exam is designed to test your knowledge and skills in planning, implementing, and analyzing customer journeys, as well as understanding the key features and capabilities of Marketing Cloud. Build and Analyze Customer Journeys using Marketing Cloud certification is ideal for professionals who want to gain expertise in marketing automation and customer engagement, and who want to demonstrate their proficiency in using Marketing Cloud to drive business results.

To help professionals gain expertise in using the Salesforce Marketing Cloud, Salesforce offers the MKT-101 Certification Exam. MKT-101 exam is designed to test a candidate's knowledge of Marketing Cloud features, best practices, and implementation techniques. Build and Analyze Customer Journeys using Marketing Cloud certification is ideal for marketing professionals, digital marketers, and CRM administrators who are looking to enhance their skills and knowledge in using the Marketing Cloud.

Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q55-Q60):

NEW QUESTION # 55
Northern Trail Outfitters is redesigning its brand guidelines and wants to ensure its emails are accessible.
Which best practice should the email designer follow to meet accessibility standards?

A. Minimize whitespace
B. Use contrasting colors
C. Build image-based emails.

Answer: B

NEW QUESTION # 56
Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edited are reviewed prior to being changed.
What should be implemented to achieve these goals?

A. Edit the Content Permissions and Restrictions by Role setting for each user.
B. Set up Approval Workflow and Share setting inside Marketing Cloud.
C. Integrate an outside CMS with all these permissions built in.
D. Build out an internal business governance and process to support this.

Answer: B

NEW QUESTION # 57
What must be configured in a Marketing Cloud account to use the import wizard?

A. Enhanced FTP
B. File Transfer
C. Encrypted FTP
D. Data Loader

Answer: A

NEW QUESTION # 58
Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity. They anticipate that approximately half of their contacts will meet the entry criteria for their journey.
How should they configure their entry source?

A. Use a Query Activity in Automation Studio to create a segment before entering the journey.
B. Use a Data Extension Entry Source with an applied filter based on recent member activity.
C. Use an Import Activity in Automation studio to filter the data as a Data Extension Entry Source.
D. Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact Builder.

Answer: A

Explanation:
To send emails to loyalty members based on recent activity, a contact data entry source can be used to segment the data based on attributes and filters configured in Contact Builder. This allows for more flexibility and scalability than using a data extension entry source with an applied filter. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_jb_entry_sources.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_co_attribute_groups.htm&type=5

NEW QUESTION # 59
Northern Trail Outfitters (NTO) is migrating from a series of local legacy email automation tools to a single global Marketing Cloud instance to leverage its multi-channels abilities as well as native Salesforce Connector to their global Sales Cloud instance.
Which three factors Should be considered before finalizing the number of business unit they need to purchase? (Choose 3 answers)

A. Number of brands/geographies which NTO operates
B. Number of Sales Cloud sandboxes
C. If testing/development business unit($) is required
D. Number of Marketing Cloud users.
E. If data/content needs to be segregated between brands/geographies

Answer: A,D,E

Explanation:
The number of business units that NTO needs to purchase depends on several factors, such as the number of brands or geographies they operate, the need for data or content segregation between them, and the number of Marketing Cloud users they have or plan to have. These factors affect the complexity, scalability, and cost of their account hierarchy and governance. The number of Sales Cloud sandboxes or testing/development business units are not directly related to the number of business units they need to purchase, but rather to their testing and deployment strategy. Reference: https://help.salesforce.com/articleView?id=sf.mc_overview_business_units.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_co_best_practices_for_creating_a_business_unit_structure.htm&type=5

NEW QUESTION # 60
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